Are you a creator yourself?Sign up for emails dedicated to our artist community to learn more about the selling opportunities.
Campaign notesSecond-touch engagement email in the welcome series. Community-first CTA across owned social and inbox channels.
Jun 14, 2023
We're proud of our community
Artists & Fleas <info@artistsandfleas.com> · to me
We're proud of our communityOur markets champion creativity and self expression. Visit Artists & Fleas to meet the LGBTQIA+ makers and artists who express themselves through beautiful works of art all year long.
Klay NYCKLAY NYC is an LGBTQIA+ owned business that is donating 10% of their June proceeds to the Trevor Project.
Campaign notesPride Month feature #1. Merchant spotlight on Klay NYC with a values-forward charitable tie-in to The Trevor Project.
Jun 23, 2023
Organizations to support in your city
Artists & Fleas <info@artistsandfleas.com> · to me
Show Your PrideLooking for more ways to get involved and show your support for the LGBTQIA+ community? Merchants in New York, Los Angeles and Atlanta selected organizations doing great work in our communities throughout the year.
Queer Candle Co.“We support a variety of queer orgs, but want to highlight Sylvia Rivera Law Project, Audre Lorde Project, and Marsha P Johnson Institute.”
ISLY NY“This year we are raising funds for the ACLU as they are extremely active in fighting for queer Americans.”
Keith Kelly“SAGE provides services to LGBT elders in our NYC community.”
Campaign notesPride Month feature #2. Cross-market editorial coordination between NY, LA, and Atlanta merchants.
Jun 30, 2023
Your weekend plans just got sweeter
Artists & Fleas <info@artistsandfleas.com> · to me
Don't miss your chance to try the sex-positive dessert brand that's taking the internet by storm.
Sugar Wood will be serving up fan favorites and some new frozen treats at Artists & Fleas Williamsburg all weekend.
Grab a treat then head inside to shop new summer collections from your favorite local artists and makers.
Campaign notesEvent-driven vendor pop-up email. Playful voice-forward tone tied to a specific location and weekend.
Aug 4, 2023
Inspiring Stories From Four Black Owned Businesses
Artists & Fleas <info@artistsandfleas.com> · to me
We honor and celebrate the creativity, culture and inspiration Black entrepreneurs bring to our community all year long. In honor of Black-Owned Business Month this August, we are shining a light on a few inspiring Atlanta businesses.
Bluffhead ApparelAn apparel brand inspired by one person's personal struggle to find high-quality LGBTQ+ apparel that truly expressed his identity.
Charla RuschelleInspired by the skills of her ancestors, this designer launched a clothing brand that empowers women with vibrant and uniquely bold styles.
Campaign notesCultural month feature. Spotlight on Atlanta A&F merchants for Black-Owned Business Month.
Nov 1, 2023
💕 We couldn't do this without YOU 💕
Artists & Fleas <info@artistsandfleas.com> · to me
To the makers, the shoppers, the friends of friends, the newsletter opens and the tagged Instagram stories, thank you.
Every season, our markets exist because you show up for them. Whether you've been with us since day one or just discovered us this fall, we couldn't do what we do without you.
Here's to the community we've built together across Artists & Fleas and Regeneration.
Campaign notesCross-brand thank-you moment for the A&F + Regeneration community. Simple gratitude email with brand affinity in mind.
Nov 13, 2023
Support the brands who give back
Artists & Fleas <info@artistsandfleas.com> · to me
The holidays are a season for giving, and our merchants are doing more than just filling stockings. Meet the artists, brands, and small businesses in our community who are giving back this year through charity partnerships and product donations.
Featured this monthTen percent of proceeds from select vendors will support organizations doing critical work in the neighborhoods where our markets live.
Campaign notesValues-forward vendor spotlight for the giving season. Ties charitable partnerships to A&F merchants.
Aug 30, 2023
Let us introduce ourselves
Regeneration <info@shopregeneration.com> · to me
Meet Regeneration, the sister brand to Artists & Fleas, born from our love of vintage clothing and a belief in giving pieces a second life.
We opened our Williamsburg storefront to bring together vintage collectors, sellers, and shoppers who value stories in their wardrobe. Every piece on our racks has been hand-picked by our team or consigned by trusted sellers in the community.
Come by, meet the team, and see why Regeneration is quickly becoming Brooklyn's favorite spot for vintage.
Campaign notesOrigin story email introducing Regeneration as the vintage-focused sister to A&F. Establishes brand voice, differentiates from A&F, and drives foot traffic to Williamsburg storefront.
Sep 1, 2023
YOU can sell at Regeneration
Regeneration <info@shopregeneration.com> · to me
Got vintage sitting in your closet that deserves a new home? Sell it at Regeneration.
Our consignment program is now open. Bring in your vintage clothing, jewelry, and accessories and let our team style, price, and sell them for you. You get paid when your pieces find their next owner.
Whether you're a collector clearing space or a seller looking for a Brooklyn storefront, we've got you covered.
Campaign notesDirect call for consignment sellers. Positions Regeneration as an easy on-ramp for community sellers and expands the vendor supply chain.
Sep 8, 2023
Make every outfit a grand slam with Regeneration
Regeneration <info@shopregeneration.com> · to me
US Open fever is in full swing and we're serving up tennis white looks all week at the shop.
From vintage tennis skirts to prep polos and pleated whites, our curated racks are ready for your match day, watch party, or on-court fit.
Come by the shop this week to build your winning look.
Campaign notesTimely styling drop tied to a cultural moment (US Open). Uses vintage tennis white as the hook to bring shoppers into the store during a specific week.
Sep 13, 2023
Did someone say sale?
Regeneration <info@shopregeneration.com> · to me
Summer is winding down and our racks are ready for fall. That means everything summer must go.
Enjoy up to 40% off select vintage summer pieces, in-store and online while supplies last. Sundresses, denim shorts, tanks, sandals, and more.
Head into the shop or shop online now to snag your favorites before they're gone.
Campaign notesSeasonal turnover promo. Uses percent-off framing to move summer inventory and clear space for fall drops.
Oct 5, 2023
Regeneration Newsletter #1: Faux Fall, Jackets, and the Big Show
Regeneration <info@shopregeneration.com> · to me
What's Trending?
Welcome to the first ever Regeneration Newsletter. This edition rounds up what's trending on the racks, our favorite jackets right now, a Faux Fall styling moment, and a special heads-up on the Manhattan Vintage Show.
3-Jacket GridFeatured picks from Eclectic Inventory, East West Vintage, and The Igala. Read on for each stylist's take.
Faux FallNYC isn't quite ready to give up summer, but our racks are. See our transitional layering picks that work for that first fall chill.
Manhattan Vintage Show · It's showtimeThe Manhattan Vintage Show is October 20-22. Get ready.
Campaign notesFirst Regeneration newsletter. Establishes an editorial cadence with What's Trending, a jacket roundup, a styling moment, and a Manhattan Vintage Show teaser. Foundational for follow-up newsletters.
Oct 26, 2023
Your ultimate style upgrade: Vintage Jackets, Fall outfits, and more!
Regeneration <info@shopregeneration.com> · to me
Step into style with our first Regeneration newsletter. This edition shines a light on trending fall fashion, featuring timeless jackets, vibrant mesh pieces, and outfits for the warmer days of the season.
What's Trending · 3 JacketsEclectic Inventory (denim), East West Vintage (vintage brown leather), The Igala (camo). SEE MORE on each.
Mesh MadnessExplore Anthony Ferrara's one-of-a-kind mesh designs at Regeneration. Tina Turner donned Ferrara's creation at the 1985 Grammy Awards, performing “What's Love Got to Do With It” at the 1985 Grammys.
This week's forecast: Faux fallJust when we were ready to embrace fall in NYC, summer-like temps are making a surprise appearance. Check out some faux fall fashion inspiration you can shop at Regeneration.
Thank you vintage loversWe're still not over the vintage finds at Manhattan Vintage last weekend. Everyone proudly flaunted their one-of-a-kind styles with unique fits at the three-day fashion frenzy. It was amazing to see everyone's love of vintage.
Campaign notesPolished refresh of Newsletter #1 with real photography (mesh dress editorial shot, 3-jacket product grid, wallpapered dressing room, Manhattan Vintage attendee collage). Adds the Anthony Ferrara/Tina Turner story hook.
Nov 2, 2023
Brand new hours just for you 🪶
Regeneration <info@shopregeneration.com> · to me
You asked, we listened. Regeneration is now open more days a week to make your vintage shopping (and holiday gifting) easier.
Stop in weekdays, weekends, and everything in between. Whether you're gift shopping, treating yourself, or building your fall wardrobe, our racks are ready.
Featured this weekAnthony Ferrara mesh scarves are here. Handmade one-of-a-kind pieces layered over a vintage base for a full look.
Campaign notesSimple hours-update email leaning on customer feedback framing. Adds a Ferrara mesh scarf spotlight and dovetails into the holiday shopping season.
Nov 22, 2023
Dresses, dazzles and donations
Regeneration <info@shopregeneration.com> · to me
November is all about being cozy in style. Discover timeless jewelry, chic dresses and an opportunity to help bridge the technology gap. Check out what's giving during the season of giving.
What's Trending? · 3 Jewelry PicksFresh braised necklace (Eclectic Inventory), Gold ear cuff (Vintage Rubies), Red braised necklace (Aurelia). SEE MORE on each.
Dress to Impress: Weave Got the Latest TrendsUpgrade your style with a wardrobe staple, the dress. With a variety of shapes and styles, it's the perfect piece to slay any occasion this season. Elevate your wardrobe game now.
Help bridge the technology gap · Back Market x RegenerationHelp bridge the technology gap and provide students with the tech they need to excel in the classroom. We're partnering with Back Market, a global marketplace for refurbished devices, collecting laptops until November 26 in Regeneration. Drop off your unwanted computers this weekend.
Campaign notesNovember Newsletter with a 3-jewelry grid, a dress styling moment, and a Back Market laptop donation drive tie-in for the season of giving.
Nov 30, 2023
Join us today: Sip & shop vintage
Regeneration <info@shopregeneration.com> · to me
Our holiday vintage shopping party is today.
Sip on some bubbly and let us style you in stunning vintage that'll make your holidays merry and chic.
Party detailsStyling sessions and tips · Champagne and lite bites to be served · TODAY · November 30th · 5 PM to 7 PM.
Campaign notesDay-of event reminder for the Holiday Vintage Shopping Party. Urgent send with all logistics inline and a last-call RSVP link.
Oct 19, 2023
Fwd: Manhattan Vintage starts tomorrow!
Manhattan Vintage <info@manhattanvintage.com> · to me
Grab your bestie and meet us in vintage paradise. Manhattan Vintage kicks off tomorrow for 3 days of vintage bliss.
Regeneration joins 90+ amazing vintage dealers to bring you one-of-a-kind vintage clothing, jewelry and accessories for every style, aesthetic and vibe. Experience the magic for yourself this October 20-22.
Early accessFriday, Oct 20 · 12 to 2 PM
General admissionFriday, Oct 20 · 2 to 6 PM Saturday, Oct 21 · 11 AM to 6 PM Sunday, Oct 22 · 11 AM to 6 PM
Tickets are limited. Buy yours today.
Campaign notesDay-before event reminder for Manhattan Vintage Show. Cross-brand Regeneration participation callout with all logistics inline.
Oct 23, 2023
Thank you for sharing your love for vintage 🪶
Manhattan Vintage <info@manhattanvintage.com> · to me
Thank you for making this weekend's Manhattan Vintage show one for the books. Over three days you shopped, styled, hung out, and celebrated vintage with us and 90+ incredible dealers.
Gothamist“The Beyoncé concert of the retro clothing world.”
We'll see you next time. Until then, follow along on Instagram for post-show fits and behind-the-scenes moments from the show floor.
Campaign notesPost-show thank-you email with a Gothamist press quote as social proof. Uses the same “Beyoncé concert of the retro clothing world” hook that MV leans on in later campaigns.
Nov 9, 2023
Give tech, get treats!
Artists & Fleas <info@artistsandfleas.com> · to me
November 11, 2023 · 12:30 PM to 6 PM
Send your laptop back to school. Donate your old laptop and we'll get it expertly refurbished for students and communities who need it most.
In the spirit of the season of giving, we're excited to welcome Back Market to Artists & Fleas. Help bridge the technology gap for students worldwide and donate your laptop to receive $20 to shop.
Plus, groove to the beats of talented DJs Sophia Rocks, Amira and Kayla, and explore the exciting activities lined up for the day.
Come to the sweatshirt workshopDonate a device and get a $20 shopping voucher plus a custom upcycled sweatshirt. Select a thrifted sweatshirt and a unique illustration, then let Back Market's experts transform the thrifted clothes into something new.
Cookies galore · OvenlyOvenly, an award-winning retail and wholesale bakery based in New York City, will be selling Vegan and Gluten free cookies outside of our markets.
Campaign notesPreview email announcing the Back Market laptop donation drive at A&F. Bundles the event logistics with DJ lineup, workshop, and vendor spotlight for the day.
Nov 11, 2023
Back Market is here!
Artists & Fleas <info@artistsandfleas.com> · to me
November 11, 2023 · 12:30 PM to 6 PM
Send your laptop back to school.
Artists & Fleas Williamsburg 70 N 7th St, Brooklyn
Help bridge the technology divide with Back Market today.
Donate your old laptops and help Back Market provide students with refurbished technology to ensure that everyone has an equal chance to excel. Upon donation you will receive $20 in Market Money to spend at any of our markets.
Can't make it today? No worries, Back Market will be at Artists & Fleas until 11/26.
Campaign notesDay-of drive announcement with location, hours, and Market Money incentive. Extends the donation window through Nov 26 so shoppers can drop off after the event day.
Nov 20, 2023
Who says the holidays have to be stressful?
Artists & Fleas <info@artistsandfleas.com> · to me
Deep breath. The holidays don't have to feel like a scramble.
This year we're making the season simple with an Artists & Fleas shopping guide packed with thoughtful, one-of-a-kind gifts. From your best friend to your hard-to-shop-for uncle, we've got you covered with curated finds from the makers you love.
Come by any of our markets for stress-free gifting. Keep an eye on your inbox for more gift guide drops all season long.
Campaign notesSeason kickoff for the A&F holiday gift guide series. Sets the tone for a stress-free, curated shopping experience across A&F markets.
Dec 7, 2023
Holiday gift guides are here 🎁
Artists & Fleas <info@artistsandfleas.com> · to me
Endless Gift Ideas · All in one place.
Our 2023 Holiday Gift Guides are officially here. Whether you're shopping for the thoughtful friend, the trend-forward Gen Z, the sentimental family member, or that casual situationship, our curators have you covered.
Thoughtful Gifts Under $40Find gifts that will leave your friends and family feeling oh-so-special without breaking the bank.
Gifts for Your SituationshipScrambling to find a perfect gift to impress your casual beau? We've got you covered.
Campaign notesOfficial holiday gift guide series launch. Positions the guides as a hub-and-spoke system with distinct guides for different giftee archetypes. Sets up the drip campaign across the season.
Dec 13, 2023
Gifts that give main character energy
Artists & Fleas <info@artistsandfleas.com> · to me
Gifts with main character energy.
Find the perfect gifts for the Gen Z's in your life at Artists & Fleas. Discover curated finds ranging from influencer-approved fits to more thoughtful treasures.
Unique JewelryStatement pieces and one-of-a-kind vintage finds that speak louder than words.
AccessoriesBags, hats, and standout finishing touches to complete any look.
Cute SetsCoordinated pieces perfect for photo-ready fits.
Apartment DecorPrints, posters, and one-of-a-kind items to elevate any space.
Campaign notesGen Z targeted gift guide within the holiday series. Four category chips help shoppers navigate to the aesthetic that best matches their giftee. Playful voice tuned for the audience.
Dec 19, 2023
Gift ideas that won't break the bank? We've got you covered
Artists & Fleas <info@artistsandfleas.com> · to me
Thoughtful gifts under $40.
Discover thoughtful gifts under $40 at Artists & Fleas. Beautiful, meaningful pieces that leave the giftee feeling special and your budget intact.
PotteryHandmade ceramics for the coffee lover, plant parent, or home cook.
CandlesSmall-batch scents from the makers who set the mood for every occasion.
Self-Care Must-HavesBath, beauty, and wellness picks that turn any morning routine into a ritual.
Decor for Every RoomPrints, textiles, and finishing touches at every price point.
Campaign notesBudget-focused gift guide within the holiday series. Positioned as thoughtful, not cheap. Four category chips let shoppers self-select by giftee interest.
Dec 22, 2023
Procrastinator's Paradise: This weekend at Artists & Fleas
Artists & Fleas <info@artistsandfleas.com> · to me
Procrastinator's Paradise.
Find last-minute gifts that are unique and thoughtful at Artists & Fleas. Left it to the wire? Same. Come by our markets this weekend for one-stop gifting from every category.
Customized JewelryPersonalized pieces you can grab and gift on the same day.
Home DecorCandles, prints, and finishing touches for the aesthetic gifter.
Apparel & AccessoriesVintage racks and standout finishing touches ready to grab and go.
Situationship Struggles?Find the perfect gift to impress your casual beau. Grooming goodies, caps & hats, simple jewelry.
Discover special gifts under $40Pottery, candles, self-care must-haves, and decor for every room.
Campaign notesLast-minute weekend gift guide. Combines the season's previously released guides (Gen Z, Under $40, Situationship) into one shoppable hub for procrastinating gifters.
New Message
To:
From:
Subject:
✓
Message sent
Digital Marketing
A&F
Dispatch
★ Articles★ Instagram★ LinkedIn
ARTISTS & FLEAS
UX/UI · Marketing Strategy · CMS · Editorial
Web Work
Wrote, designed, and published gift guides and campaign landing pages for Artists & Fleas.
Selected Gift Guides & Landing Pages
▸Holiday Gift Guides - Main Hub2023 Campaign
Landing page for the full holiday gift guide series. Framed A&F as the one-stop gifting destination with curated guides spanning every persona, budget, and vibe.
“Who says the holidays have to be stressful? Artists & Fleas is your one-stop gifting destination this season.”
Managed CMS and wrote long-form copy for Dispatch's enterprise field service platform, covering product releases, industry insights, culture pieces, and investor announcements. Articles below were written and published across the Dispatch site between October 2020 and May 2022.
Selected Articles
▸Dispatch Named One of Boston's Best Places to WorkJan 27, 2021
Recognition piece announcing Dispatch made Built In Boston's Best Small Places to Work and Best Perks & Benefits lists. Highlighted culture, benefits, and CEO Pat Burns's take on why workplace investment matters.
“Big news! We have been named to Built In Boston's Best Small Places to Work and Best Perks & Benefits lists.” Coverage included the perks list, unlimited PTO, work-from-home stipends, Uber and Grubhub credits, professional development reimbursement, and free Bluebike memberships.
Long-form profile on Vista Equity Partners' September 2018 investment in Dispatch out of Vista's Endeavor Fund, and what it meant for the company's home services and logistics technology roadmap.
“Vista Equity Partners became an investor in Dispatch in September 2018. In 2019, Dispatch was ranked on the Inc. 5000 list in the top 10% of the fastest-growing companies in America.”
▸Dispatch Digest - Messaging Across the PlatformOct 22, 2020
Product digest covering messaging enhancements across the Manage enterprise platform and the field-facing Service Pro toolset, including new inter-office messaging inside the Communicate module.
“Delivering excellent service is complex. Being able to openly communicate across every party in the service experience can help save operational time and cost.”
▸Dispatch Digest - Introducing Service Provider ProfilesMar 10, 2021
Product launch write-up for Service Provider Profiles, a new module in Manage that surfaces performance metrics and trends for enterprise brands managing independent service pros.
“Understanding the performance of your independent service providers, dealers, or franchise locations is one of the most critical and challenging parts of running your service business.”
▸The New Way to Win Loyalty for HVAC ManufacturersMay 30, 2022
Industry insight piece for HVAC manufacturers on how dealer visibility, loyalty programs, and customer experience drive retention.
“The HVAC industry is growing quickly, with HVAC projected to register a compound annual growth rate of 6.1% from 2020 to 2027. Winning lifetime customers starts and ends with your dealer network.”
Public-facing pieces I wrote, edited, or launched. Includes the Artists & Fleas homepage and the Dispatch articles published across their editorial site.
▸Artists & Fleas - Homepage & Site2023-2024
Led content and CMS work across the A&F homepage and campaign landing pages, including hero copy, campaign hubs, and gift guide series.
▸Dispatch Named One of Boston's Best Places to WorkJan 27, 2021
Recognition piece announcing Dispatch made Built In Boston's Best Small Places to Work and Best Perks & Benefits lists. Highlighted culture, benefits, and CEO Pat Burns's take on why workplace investment matters.
“Big news! We have been named to Built In Boston's Best Small Places to Work and Best Perks & Benefits lists.” Coverage included the perks list, unlimited PTO, work-from-home stipends, Uber and Grubhub credits, professional development reimbursement, and free Bluebike memberships.
Long-form profile on Vista Equity Partners' September 2018 investment in Dispatch out of Vista's Endeavor Fund, and what it meant for the company's home services and logistics technology roadmap.
“Vista Equity Partners became an investor in Dispatch in September 2018. In 2019, Dispatch was ranked on the Inc. 5000 list in the top 10% of the fastest-growing companies in America.”
▸Dispatch Digest - Messaging Across the PlatformOct 22, 2020
Product digest covering messaging enhancements across the Manage enterprise platform and the field-facing Service Pro toolset, including new inter-office messaging inside the Communicate module.
“Delivering excellent service is complex. Being able to openly communicate across every party in the service experience can help save operational time and cost.”
▸Dispatch Digest - Introducing Service Provider ProfilesMar 10, 2021
Product launch write-up for Service Provider Profiles, a new module in Manage that surfaces performance metrics and trends for enterprise brands managing independent service pros.
“Understanding the performance of your independent service providers, dealers, or franchise locations is one of the most critical and challenging parts of running your service business.”
▸The New Way to Win Loyalty for HVAC ManufacturersMay 30, 2022
Industry insight piece for HVAC manufacturers on how dealer visibility, loyalty programs, and customer experience drive retention.
“The HVAC industry is growing quickly, with HVAC projected to register a compound annual growth rate of 6.1% from 2020 to 2027. Winning lifetime customers starts and ends with your dealer network.”
The main entry point for the Villin site. Click the Villin logo in the bottom-left of the taskbar to go there.
Email Campaigns
26 real emails I designed for Artists & Fleas, Regeneration, and Manhattan Vintage between June and December 2023. Use the brand chips at the top to filter by client.
Digital Marketing
Live links to gift guides I built for Artists & Fleas and editorial articles I wrote at Dispatch. The bookmarks bar has quick links to Articles, my Instagram, and my LinkedIn.
Experience
Full work history across 15 roles. Filter by employment type (full-time, contract, internship, personal) or category (Marketing or Creative). Orange chip links jump to related campaigns or the Film page.
Instagram & LinkedIn
Click either the desktop icon or the taskbar dot to open my social profiles in a new tab.
Search
The search bar in the bottom-left of the taskbar jumps to any app, company, brand, skill, or project. Try typing "email" or "Dispatch" or "Adobe" to see it work.
A creative portfolio disguised as an operating system.
✉
Email Campaigns
◎
Digital Marketing
⚙
Settings
☰
Experience
Instagram
in
LinkedIn
9:41 AM
Work Experience
Brand Creative Marketing Associate at Warner Bros. Discovery
April 2024 to Present, New York, NY
Lead the promo versioning and affiliate production process for the Food Network Brand Creative team, coordinating with editors and sound mixers on final delivery and sending final deliveries to the Director of Partner Marketing.
Serve as cross-departmental liaison between Brand Creative, Programming, Show Production, and external partners, coordinating high-volume footage requests and campaign asset deliveries through Aspera and internal systems.
Manage footage requests flowing between show production, editors, and external production companies, working with programming and show production to obtain show cuts, high-resolution selects, and audio for promo and social campaigns.
Produce affiliates, versioned promos, and social deliverables in collaboration with Avid-based editors, using Adobe Creative Cloud to transcode footage and create reference cutdowns tailored to different formats, audiences, and placements.
Perform detail-oriented quality control on final promo, social, and HBO Max Product Browsing Video (PBV) deliverables, identifying and flagging picture, graphics, and audio issues before release so every spot aligns with brand standards.
Utilize Basecamp to track design and internal team projects, and manage on-air, affiliate, and social projects in Excel, working cross functionally with social, strategy, programming, and show production to keep launches on schedule.
Maintain the Brand Creative team's project calendar tracking status, due dates, and footage needs across multiple concurrent projects and stakeholder deadlines.
Partner with the VP of Brand Creative to curate a weekly selection of Food Network promos delivered to the Chief Global Marketing Officer.
Own the team's PO and invoice tracker for freelancers and production partners in Excel, processing invoices, creating purchase orders, tracking expenditures, and maintaining budget documentation.
Handle confidential pre-release footage and marketing materials for Food Network and HBO Max campaigns, maintaining discretion while managing asset requests and distribution.
Support select feature film premieres as a Handler or Section Supervisor, helping manage guest flow, seating, and section operations so premieres run smoothly.
Marketing Associate at Shop Extraordinary Enterprises
August 2023 to January 2024, New York, NY
Led seasonal marketing across Artists & Fleas, Regeneration, and Manhattan Vintage, a portfolio spanning general retail, Gen Z focused vintage clothing and jewelry, and luxury vintage shows.
Led email marketing strategy and execution across all three brands using Keap and other CRM platforms, improving open rates by 24% and click-through rates by 15% through audience segmentation, targeted messaging, and customer journey optimization.
Delivered monthly performance reports to internal stakeholders, tracking campaign performance, engagement, and retention metrics across the SEE brand portfolio.
Built and managed automated email campaigns in Iterable, executing customer engagement, lifecycle marketing, and customer journey workflows across email and web channels.
Managed the Manhattan Vintage website and ran email campaigns for the Manhattan Vintage Show, helping coordinate on-site event execution for one of the highest profile buyer and seller audiences in the vintage space.
Managed SEE brand websites (Artists & Fleas, Manhattan Vintage, and Regeneration) through WordPress and Squarespace, updating copy, imagery, and page structure to support campaigns and better showcase vendors.
Wrote customer-facing copy for newsletters, web pages, and campaign materials, highlighting featured brands, in-store activations, and seasonal initiatives.
Built and launched a holiday gift guide featuring 100+ brands, coordinating product selection, promotional placement, copy, layout, and creative across every channel it lived on.
Designed graphics for web and email campaigns using Photoshop and Canva, shaping visual identity across seasonal launches and in-store activations.
Partnered with hired production teams to support photo shoots and promotional work, managed post-shoot footage, and coordinated use of assets across email, web, and social materials.
Participated in studio and on-location shoots, supporting shot prep and brand presentation for campaign imagery and organizing featured brand pieces and materials for holiday themed sets.
Partnered with store managers, vendors, social teams, and creative teams to align campaign assets and marketing plans across email, web, social, and in-store activations.
Marketing and Communications Associate at AXIS Capital
January 2023 to July 2023, New York, NY
Designed all social page templates for AXIS Capital using Canva, standardizing the visual look and feel of leadership and company communications across channels.
Managed and curated content for the AXIS LinkedIn and Twitter accounts, producing and editing short-form content that packaged leadership initiatives and company updates into concise, audience-appropriate messaging.
Drove engagement and increased brand awareness through visually appealing graphics created with Photoshop and Canva, tailored to executive communications and external audiences.
Authored and edited speeches, articles, web copy, and executive communications, adapting tone and messaging for US and international audiences.
Partnered weekly with the EMEA team to shape communications, articles, and external-facing materials for the AXIS website and third-party publications.
Delivered monthly social media performance reports to internal stakeholders, analyzing metrics to develop data-driven strategies for optimizing social media performance.
Implemented email campaigns for internal and external audiences and coordinated communications projects across multiple stakeholders while managing competing priorities and deadlines.
Email Marketing Associate at Global Citizen
August 2022 to November 2022, New York, NY
Developed and managed automated email, push notification, and in-app messaging journeys for 1.5 million+ Global Citizen mobile app users, using customer lifecycle and engagement strategies to drive active member rewards.
Focused campaign strategy on peer referrals, petition signing, and quiz-based initiatives to increase active member participation and reward earning.
Tracked campaign performance, optimized customer journeys, and coordinated marketing automation workflows supporting referrals, petitions, quizzes, and reward participation.
Partnered with international marketing and policy teams to create effective, personalized messaging campaigns for a diverse global user base.
Project Management Assistant at Ann Arbor Film Festival
October 2021 to January 2022, Ann Arbor, MI
Performed individual and group screenings to assess the quality of films being considered for the festival.
Communicated with filmmakers to grasp their storytelling objectives and gather context for their submissions.
Managed logistical aspects for the film festival, coordinating scheduling, submissions tracking, and cross-team communication throughout the review process.
Marketing Analyst Intern at Dell Technologies
May 2021 to August 2021, Round Rock, TX
Led an initiative to improve peripheral product cross-sell conversion rates, driving an 11% lift in sales by identifying funnel drop-off points and improving the placement and prominence of high-margin products.
Conducted data analysis within Power BI to gain insights on peripheral product cross-sell success rates and synthesized insights from cross-functional teams to identify key areas of opportunity.
Analyzed campaign and sales performance data in Power BI to support targeting and customer acquisition strategies across DTC segments.
Executed primary research through a sales team survey, driving recommendations to improve verticals and market segments.
Implemented a new client survey earlier in the purchase funnel to enhance customer personas and capture insight before conversion decisions were made.
Screenwriting Intern at StoryFit
February 2021 to May 2021, Remote
Read, edited, and analyzed various screenplays, gaining insight and experience in screenwriting and story structure.
Strengthened writing skills through structured feedback on tone, pacing, character arc, and dialogue across a range of genres.
Digital Marketing Intern at Dispatch
October 2020 to April 2021, Massachusetts
Researched marketing trends and insights to identify key selling points for positioning Dispatch as a market leader in the HVAC industry.
Developed new content and blog posts with key brand differentiators and selling points on the Dispatch website, including product digests, culture pieces, industry insight articles, and investor announcements.
Wrote and published editorial pieces spanning product releases, workplace culture, and long-form industry analysis across the Dispatch site between October 2020 and May 2022.
Marketing Operations / Lead Generation Intern at Xactly Corp
May 2020 to August 2020, Remote
Supported the Xactly Virtual Summit's omnichannel marketing campaign by creating emails and social posts to attract prospective clients and drive event signups.
Launched holiday themed CSR campaigns and developed messaging, graphics, and marketing journeys tailored to the sales lifecycle.
Collaborated with the sales and marketing operations teams on lead generation initiatives, tracking pipeline impact from summit and CSR programs.
Marketing Intern at Nu-Age Managed Services
July 2019 to August 2019, New York, NY
Partnered with the head of marketing to establish marketing as a new discipline at Nu Age to help accelerate revenue growth.
Established Nu Age's social media presence by creating an annual content calendar to highlight service offerings and key industry trends.
Completed a market assessment and business case to help select Nu Age's first marketing automation platform.
Built a credentials presentation to accentuate Nu Age's capabilities within the managed services market compared to competitors.
E-commerce Marketing Associate at 11x Consulting
June 2017 to February 2019, October 2022 to December 2022, Los Angeles, CA
Managed campaign strategy and execution across a rotating roster of DTC e-commerce brands over the course of five plus years.
Tracked tasks, timelines, and deliverables across multiple e-commerce client accounts using Asana and other project management tools to ensure on-time delivery.
Supported CRM-driven marketing campaigns using Salesforce, Klaviyo, Marketo, and Mailchimp, executing automated email campaigns, managing customer journey workflows, and supporting audience segmentation.
Researched and A/B tested newsletters, landing pages, competitive trends, and customer messaging to optimize the growth of e-commerce clients.
Analyzed funnel performance, conversion, engagement, and retention metrics in Klaviyo, presenting weekly performance reports based on top funnel traffic, drop-off rates, and customer retention trends.
Performed SEO research and designed pop-up notifications to improve client presence and retention.
Editorial Assistant at BMW On The Level Magazine
July 2018 to August 2018, Haworth, NJ
On The Level Magazine is a BMW motorcycle magazine under the BMW Rider's Association. Contributed to editorial production for the July/August 2018 issue.
Supported the Editor-in-Chief by coordinating interviews with contributors and prospective magazine features, taking detailed notes, and assisting with publication planning and editorial workflows.
Reviewed and edited article submissions and drafts while maintaining communications with contributors throughout the review process.
Wrote and published a book review of Into Africa by Sam Manicom for the July/August 2018 issue, a 305-page travelogue chronicling Manicom's year-long solo motorcycle journey across 14 African countries from Cairo to Cape Town.
The review covered how Manicom, who had only learned to ride three months before setting off, captured a first-time overlander's honesty about mishap, dust, heat, and joy, from being jailed in Tanzania to surviving malaria to going unconscious after a crash in the Namibian desert.
Founder / Creative Director / Filmmaker at Villin Productions
2021 to Present, Brooklyn, NY
Founded and operate a personal creative studio bridging film, brand, editorial, and digital work.
Direct and produce short films and creative projects, managing the full pipeline from concept through distribution and building the Villin brand identity across every release.
Wrote, directed, and produced Kill (2025), an 8-minute drama short about two writers deciding the fate of their protagonist.
Wrote and directed Finally (2026), a 9-minute horror short about a phone call that isn't what it seems.
Design promotional materials and web pages using Adobe Creative Cloud and Canva, writing all supporting copy and shaping how each project reaches its audience.
Designed and developed the Villin Productions website as an interactive portfolio disguised as an operating system.
Writer / Director / Producer at "Kill" (Short Film)
2025 Completed, Brooklyn, NY
Wrote, directed, and produced Kill (2025), an 8-minute drama short about two writers arguing over whether they should kill the main character of their script.
Managed cast and crew across shoot days on an independent budget.
Handled post-production supervision, festival strategy, and marketing rollout.
Writer / Director at "Finally" (Short Film)
2026 Completed, Brooklyn, NY
Wrote and directed Finally (2026), a 9-minute horror short following Albie, mid-20s, who picks up a phone call that quickly turns out to not be what it seems.
Handled writing, directing, and post-production supervision.
